Episode 254 with Colleen Biggs: Unlocking the Power of Genuine Connections

In this episode of the Ready Yet Podcast, my guest is Colleen Biggs, a Business Strategist, Coach, Speaker, and Author. Join us as we dive into the dos and don'ts of networking, building meaningful relationships, and the impact of authenticity in business. Colleen also shares insights into attracting the right clients, energy and mindset in business, and avoiding common entrepreneurial mistakes. 

GUEST RESOURCES

Colleen Biggs is a 22-year Business Strategist who empowers Business Leaders to expand their influence through Peak Performance Habits to attract the right clients and drive more profits.  She has launched over 340 businesses, is a Keynote Speaker, Author to 7 #1 International Best-Sellers with the latest being Step Into the Spotlight to Expand Your Influence, the CEO and founder of the Leap Community, and was awarded the Most Inspirational Leaders in Business and Entrepreneur of the year in 2023. Colleen provides women with a community of entrepreneurs who take the leap daily and realize that their network is their Net Worth.

https://colleenbiggs.net

https://www.instagram.com/colleenbiggs

https://www.facebook.com/colleen.s.biggs

https://x.com/LeapwithColleen

Forge Your Path. Unlock Your Power. Unleash Your Potential.

Learn more about Erin Marcus
Join us on Facebook
LinkedIn
Instagram
YouTube

Transcript

Episode 254 with Colleen Biggs: Unlocking the Power of Genuine Connections

Transcribed by Descript 

Erin Marcus: All right. Welcome. Welcome to this episode of the ready yet podcast. My guest today, Colleen Biggs, we were chatting before we got started about your network is your net worth and all those great things. And I can't wait to get into more of that with you. Um, amongst other things, I'm sure. So before we do all that though, why don't you give everyone a little, who you are and what you do from the official version.

Colleen Biggs: Heck yeah. So who am I? I am a 50 12 year old woman that's married and I live in, uh, Arizona. I have seven grown children, uh, 12 grandkids. The 13th was born 6 30 this morning. Oh my God. Thanks. I get to go to the hospital today. I wanted to give them a little space. You know, they got to have their time and then we'll be going to hug the baby later today.

Colleen Biggs: So that's 

Erin Marcus: exciting. Is that I can't even, I think you and I are the same age. I have no children and thus no grandchildren. I have some great nieces and nephews. And I cannot even wrap my head around how anybody does all that. 

Colleen Biggs: You know, I just don't know. My life would just be feel, it would feel very different.

Colleen Biggs: Because my life is so full with that. The opposite of that, it would feel empty without it. Which, you know. It's if but if it wasn't there, I wouldn't have understood the fool, right? So I think it's great and I always love to start with who I am So thanks for asking that because I think we jump into like what you do so fast I hated it networking events when someone walks up and they flip their business card, you know How they do it and they like flip it in their finger and hand it to you and they're like, hey, I'm bill.

Colleen Biggs: What are you? Great And I'm like, not this conversation. I'll tell you that right now. The 

Erin Marcus: way I'm doing this. It's so true. 

Colleen Biggs: Right. It's 

Erin Marcus: like, Connect. I wrote an ebook and this is like how I try to connect as a human first. 

Colleen Biggs: Thank you. So, I always love to just say, you know, treat it like a dinner party. If you were at a dinner party with other couples you didn't know, you'd be like, Hey, do you guys live around here?

Colleen Biggs: Do you have kids? Are you married? You know, uh, what do you do for a living comes after you try to get to know the person. So that's how I treat networking. I'm always about, Who I am and those types of things and how I got connected to come into that room in the first place who I know That type of thing right?

Colleen Biggs: I just last yesterday. I was at a networking event. You'll love this Aaron and the ladies at the table the little card was like What kind of energy do you look for when you walk into a room and what kind of energy do you bring to a room? And boy, did that get into some fun stories, but we were like, you know, friendly You know Fun, welcoming, you know, confidence.

Colleen Biggs: We were talking about all the energy and I was like, boy, ladies, I hung out with this last week and the energy. Oh my gosh. It was like so bad and you, it's crazy. Like we just got into this conversation about my vacation. Then another lady got into a conversation about her marriage and then we just started to get to know each other, like right.

Colleen Biggs: I now know that she likes spring training games. I know that she was married for 32 years. I never would have gotten in that conversation. It was like, Oh, you work for true West credit union. What do you, and then that would have stopped, right? That would have stopped her. 

Erin Marcus: I had a group. I had a group. I was, um, I used to live.

Erin Marcus: I don't live there anymore. It's too far, but we used to do a monthly, we started out calling it a networking party. And it was a situation where someone won like a. gift, 250 gift card to a restaurant for at the chamber holiday party. Right. So yay. So she's like, Oh, well, we'll take a couple people. And then more people heard about it and they're like, well, I want to come.

Erin Marcus: I'll just pay for myself. Can I come? And that turned into a monthly dinner party where. We never talked about business at all. Those are 

Colleen Biggs: my favorite. And I started that rate through COVID. Cause I was like, I can't stay locked up anymore. I got to get out. And I was like, these restaurants are open. They were starting to open up in Arizona and I'd invite a girlfriend for like happy hour or, and then I found out that I was kind of going to the same restaurant, meeting different women.

Colleen Biggs: And I said, y'all know each other. So let's just all get together. And I did like a happy hour and we probably had 20. Ladies to 25 ladies. And we did that for a straight year. Like once a month. It was, we did it. 

Erin Marcus: We were, we got so out of control that the steakhouse gave us, the private room . They just gave it to us.

Erin Marcus: They're like, we're 

Colleen Biggs: done. 

Erin Marcus: We're moving. We're putting them in the corner. Yeah, you just, you guys just go. But here's the thing. I think this is more important now. One, post COVID, the, whether you live in a lockdown state or not, like, there's this need for connection. And I also think AI, people who are using AI to create content instead of create efficiencies.

Erin Marcus: There's, and these autobots that are hitting you with DMing and selling, you know, pitching your widget as soon as you make a friend. And half the time, even if you don't accept their request, there's such a lack of actual connection. And 

Colleen Biggs: it is, it's hilarious. And I'm so glad you got into that. So that just was the perfect, perfect lead in for me to say what I do.

Colleen Biggs: Oh, perfect. So for 22 years, I've been a business coach. Um, and it wasn't a business coach 20 years ago. It was a business consultant, but now everyone likes to call it a coach. So whatever you want to call me, that's what I am. I help women generate more money in their businesses so that they can be proud of them, right?

Colleen Biggs: They can be financially independent. That's my goal. I love business. And I know that so many people love what they do, but they haven't a clue how to run a business. I said it out loud, right? Doing the thing that the business 

Erin Marcus: does and growing the business is two different things. 

Colleen Biggs: But, I feel, I, I, the two steps I learned in business were these two steps.

Colleen Biggs: You need to tell everybody about you. Which is why I created the online community for the leap community. It's why I do in person large women conferences in Arizona. You've got to tell everybody about you. Every stage I have, every platform I build, I do it for businesses to tell everybody about them, right?

Colleen Biggs: Just like your podcast, my podcast, right? I'm on your podcast. We share the platform. I'm telling everybody about me today. The second piece is build long lasting relationships. If you do those two things. Really, really, really well, you will be extremely successful. Yes. And like we were talking about earlier, it's not about throwing your net out to like reach these people that don't necessarily know you.

Colleen Biggs: What you do is you show up on every platform you're able to put yourself on and you show up as yourself. You talk about who you are, what you do. Uh, you show your personality. You show your. Everything, right? Just kind of be transparent and authentic. 

Erin Marcus: Completely authentic. And then the other piece I would add to it is be of service.

Colleen Biggs: Oh, yeah. Serve first. I, I agree with that. Like you've got to serve first and be of service to other people. And that's again behind everything that I do. I'm always of service and women are like, you got to teach me. How do you fill a room so easily at a conference, you know, you get 140 ladies. They're like, it's nothing.

Colleen Biggs: And I said, well, because I'm of service to them, like what I'm doing for them as a service, they're coming to this for them. Well, and here's the other 

Erin Marcus: thing. Here's the other thing. You have built years of a credential of being of service. People fool themselves. We lie to ourselves. And we think that our, I can't wait to get your responses.

Erin Marcus: We think our freebie is of service. No, it's not. You're trying to get someone's email address. Yeah. And I mean, Which is fine, you can do that, and do that, it has its place, but that's not quite what we mean. 

Colleen Biggs: No, no, no, no, no, no, no, no. When I'm talking about Making long lasting relationships with people. I'm talking about true connection.

Colleen Biggs: Now, social media is a place today where we can connect. And I just advised a client the other day, cause she's working on like 12 week goals, and I just advised her, you know, that hour a day or half hour a day, four days a week that you like to scroll social media. Is it fun for you? And she's like, yeah, I enjoy it.

Colleen Biggs: But you know, it pulls me away from my work. I said, well, what if it was work? What if that half hour on social media was you going to your contacts and like liking something, commenting, it was sharing it. Oh man, this is so great. I shared it on my page. What if you spent that time, like as you were going through Actually connecting with people, maybe even connecting with a few people that are on their feed and connecting with them and saying, I had no idea you knew Amy.

Colleen Biggs: She's amazing. Right. We just had that happen 

Erin Marcus: yesterday and we couldn't stop laughing at it because there's great person. We both know it's like, Oh my God, you need to meet each other. And we're both like, On it tomorrow. 

Colleen Biggs: Yeah, we're good. But that's the thing. I mean, that's a whole nother layer that we haven't even talked about yet, which is how now you just get referrals all the time because you filled the biggest social capital bucket that you could possibly fill, which is people that know you and now they're telling everybody about you there now they're telling everybody they know about you.

Erin Marcus: So, and I think one of the things that get people hung up is. I agree with everything you're saying, build those lasting relationships, but I don't think it's necessary, like, okay, well, I have 5, 000 people on, you know, there's over 5, 000 people I'm connected to on LinkedIn, how am I supposed to have meaningful relationships with all of them, but that's You don't.

Erin Marcus: You don't. I don't even know who my 

Colleen Biggs: friends are. My quote unquote friends are on Facebook. I've got over 6, 000. I have no idea who they are, you know, followers and friends. So here's what I do know. The people that you do stay connected with, you know, someone in your community that you might see every once in a while and they do great posts or you're like, Oh, I love that house or way to go, man.

Colleen Biggs: Congratulations on that testimonial, whatever that looks like, right? The, the, the algorithms on social media are going to show you relative and things that are like things that you're engaging with the most, right? It's just, it's the way it works and it changes all the time. So you're going to be, if you're engaging with them, I would say don't try and reach off 5, 000 and that person, here's the thing that's crazy.

Colleen Biggs: I posted about two and a half years ago of some land that I purchased up north, five acres, my husband and I did. And a guy from high school. I was really good friends with said, Oh my gosh, that looks so awesome. You got to tell me more about this investment that you did. Oh my gosh, I looked at my husband.

Colleen Biggs: I'm like, oh my gosh, just text me. He's like, who's that? I'm like, I was like 15 years old. You know, he was a guy in high school. He's like, did you date him? I was like, no, we didn't date. We were like best friends. So they cut. It was really funny because All of all these years, right? Since Facebook started probably in 2008 or nine, we started maybe becoming friends because it popped up and said, you might know, right?

Colleen Biggs: And 

Erin Marcus: that's where we all started with was actual friends and family. 

Colleen Biggs: You know, this person because you went to high school with actually know that. Yeah, you know, this person because they were your neighbor, you know, this person. So We're still connected to them and every once in a while we'll see something in their feed.

Colleen Biggs: So that just goes to tell you like people watch from a distance. There's no way he's commenting on a podcast that I did with Aaron, not commenting on anything. But then he saw the landing. He was like, wait, Hey, what's going on there? And then all of a sudden he had a comment or messaged me on Facebook. So.

Colleen Biggs: I think you're right there. There's no way we can do that. And I do see people try, they're like, I don't understand. Oh, this is the best example. Oh my gosh. Okay. So I run, I fell into this trap somehow. A lady asked me to start a LinkedIn collaboration with her two months after, by the way, she was like, I'm going a different direction.

Colleen Biggs: I was like, wait, what? I have 25 women that are on this spreadsheet. It's easy. The first and third Thursday of every month. We all post at the exact same time. We put all of our links in, you go and you share and you comment and it helps the algorithm push everything up so that they're seen more. And basically we're collaborating at the same time on LinkedIn.

Colleen Biggs: But the most beautiful part is we get to like each other's stuff. And some of those ladies like will come to a workshop you have or you go, they become real. You're like, Oh my gosh, I need someone to help me with that. Can you, cause now you're like, you're in my trusted circle. It's beautiful. So I'm getting to know you, right?

Colleen Biggs: So it's like 25 people you didn't know before. Here's the best thing. One of the ladies was like, I'm not getting any clients from this. I'm out. I was like, what did you wait? What? I don't think I've ever gotten a direct client where someone was like, I saw your post today and I want to sign up. That's not how this works.

Colleen Biggs: Never. That's never happened. Um, someone said I saw you on stage. Right. The 

Erin Marcus: only time it's happened to me is when I've known someone in a different capacity. They saw me on stage. I met them at a convention and then the post reminded them they knew me. 

Colleen Biggs: Oh, that's it. That's like by you're talking about the 8th impression by the right.

Colleen Biggs: They probably saw so many more or the 13th impression. And I think this 

Erin Marcus: is where people get so messed up. They think that the process is say something brilliant and the rest of the world goes here. Take my money. And it's just not how right like we were chatting before like there's these different layers of relationships and people move in and out of them all the time and your followers are not really your your online connections and I won't even call them followers because I don't even think of them that way your online connections are not really your best quote unquote prospects, because they're almost too far out.

Erin Marcus: In that moment, 

Colleen Biggs: I think it's very relative to the type of business you have. So let me share an example. We own with our son and daughter in law, a catering company here in Arizona called Beyond Basil Mobile Pizzeria. It's an Italian pizza oven, this beautiful trailer, not a, not a food truck. It's like a horse trailer converted into this elegant, beautiful, um, pizza.

Colleen Biggs: Um, I guess kitchen and so it rolls up into a wedding. Brides love it. They just think it's the best thing ever. And we do salads and all kinds of stuff. Right. Instagram is our main way that we promote ourselves because I've gone to chamber events. I've gone to wedding, you know, planners and event spaces.

Colleen Biggs: And yeah, it's great to be a preferred vendor and event space. But I will tell you when we kick up our Instagram, And we are putting out more stories and showing more pizza, more weddings. That's where the brides are. When they are planning their wedding, they are going through Instagram, planning their wedding.

Colleen Biggs: That's what they're doing. And so that is like the channel. So we have to do things like giveaway promotion so that we can get like 50, 000 more followers. There's things we have to do to kick up our, our, our, uh, visibility. So that we know exactly when that happens. We get a whole bunch more forms come in and we get more contract.

Colleen Biggs: That's a perfect example, right? You have 

Erin Marcus: a geographic situation. You have a niche situation. You have a product versus a. Like this was a really big challenge with me when I moved from my previous business, which was working with families with aging parents to dropping everything else and just focusing on business coaching, because it was what I was doing for free for everyone, every way.

Erin Marcus: Anyway, people with aging parents who need to help them move out of a house and into assisted living, they know they have a problem. There was, I had nothing. I just had to be there when they needed me. So that I was one of their options is a whole different world than educating somebody on a problem.

Erin Marcus: It's 

Colleen Biggs: totally 

Erin Marcus: different. 

Colleen Biggs: It's totally different. And, and I have had followers from five, six years ago that liked and was always around. And, and all of a sudden now, like I'd never see him again. Right. I've had people that I've worked with helped. They've gotten great to a point. It's like, I've empowered them to know the decisions they have to make in their business and they're off on their own.

Colleen Biggs: Right. There's been people that have said, like, I've been watching you for two years. I think I found you on Facebook. And they showed up at one of my conferences, I think we have to realize that people are not, um, going to respond to our urgency of thinking that they need our help. It 

Erin Marcus: has 

Colleen Biggs: to be on their timing when they have realized a problem that they have.

Colleen Biggs: is, is going, is hurting them somewhere in their life. It's now become a problem and they need a solution and they go looking for it. Most people don't go and, you know, schedule back surgery if they've never had their back hurt. Most people don't go, you know, do something that has nothing to do with a symptom that's never shown up yet.

Erin Marcus: And this is why consistency is so important. It's everything. It's everything because in like the, the Marketing 101 MBA speak for what you just explained much better, is only 3 percent of any audience, any potential buying audience, is looking to buy at any given time. But those 3 out of 100 people change every day.

Erin Marcus: So if you're not consistent, then those 3 people can't find you. 

Colleen Biggs: I had a lady say once, um, she asked me a question because she said, when I speak on a stage, I generally convert 98 percent of the room. What exactly are you offering? I was like, well, I just heard you speak and I think you're awesome, but I'm not running into the back of the room.

Colleen Biggs: Like what you offer is for someone that's not me. And what you offer is for someone that's not her and not her and not her. And I think we just need to realize like, no matter what it is, it will be for the people that it will be for, and it won't be for the people it's not for. And how many of us. Me included have actually, you know, done enrollment events and you brought on people and they're not sure they're not sure, you know, and you're like, Oh, come on, you're talking me into it.

Colleen Biggs: Right. And they come on, they're the worst clients ever. They drag their feet, sack of potatoes through quicksand. You're just like, this is the worst. You have to put 90 percent of your effort and they're never going to get the result. 

Erin Marcus: So I love this so much because the thing that I'm looking at in my business, the thing that I looked at.

Erin Marcus: In the last six months to rearrange everything I'm doing, if you feel like this is how I put, it comes down to this, what happens when we chase people, they run away. And so if you feel that, If you feel that in your efforts, if you are grasping, if you are chasing, if you're chasing people, if you're chasing money, if you're chasing solutions, if you have that anxiety, how do I do this?

Erin Marcus: How do I do this? How do I do this feeling? That's not what now

Colleen Biggs: it's beautifully said it's exactly that whatever that energy is that you're emitting is Exactly what you're gonna attract no matter what it is our energy and our vibration attracts people places things and events to us So when you're feeling down or desperate, I felt down or desperate in my lifetime.

Colleen Biggs: Oh my god I attracted all of that when I was just oh my gosh, I feel so great I remember when I had bought a new BMW You I was still working in corporate and I just like walk different. I felt different. It was like, this wasn't like a nicer car than my last. I can't like, I just had this air of confidence about me because I loved my car.

Colleen Biggs: I just loved it and it made me feel good and it made me, you know, I, there was just something about it. Right. I changed that mindset. I changed that, which then I got like a raise that year and I got a promotion. I like, I, it just was a good year. Right. I bet, I bet. That had something to do with me and because I felt a certain way about a car I had bought and you know, that's a BMW.

Colleen Biggs: I'm not even talking about, uh, you know, a Maserati or an Aston Martin, right? Or a Bentley. Okay. And I, the last weekend I was out on vacations. It was like, if I, one more person talks about their Bentley, I'm going to lose it. I'm going to lose it. But anyway, um, 

Erin Marcus: this goes to say, so one of the things that I, tell people and remind myself whenever I get stuck, it's not that the money comes and then you do better and feel better.

Erin Marcus: It's that you do better and feel better and that's why the money comes. You 

Colleen Biggs: have to do to have. You have to be to have. It's not the other way around. People think, no, I have to have, and then I'll feel, and then I can do it. Yeah, like, oh, I don't have the money to do that. I have to have, and then I'll do. I have to have, and then I'll be.

Colleen Biggs: It's like, oh, no. 

Erin Marcus: It's forever future casting, and we never catch up. 

Colleen Biggs: Never. 

Erin Marcus: We never catch up. And I don't know, I had a birthday a couple weeks ago. And it's 54, which is not like a round number. And that's a round number. Like I'm that's a round number. What did I used to say? I'm in shape rounds of shape.

Colleen Biggs: That's really cute. That's really good. I mean, I think we just dropped some bombs. Like total bomb nuggets for your listeners, like if they just change that one thing around of being, you know, um, first and doing first and not worrying about the have, cause that will come and then do it with a service hard and 

Erin Marcus: yes, and the caveat I'll give you a caveat I'll throw out there.

Erin Marcus: is this is not the version of go hang out on the thin branches. It's not the version of, you know, there's a lot of people out there who there's a, there's a fine line between pushing yourself and overextending that creates paralysis. Oh, yeah. Great. So you got to find where are the bumpers in your gutters so you can just kind of wrinkle your way forward.

Erin Marcus: Yeah, well, 

Colleen Biggs: you know, that's why we do what we do. That's why there's mentors out there for individuals based on what they need. And I've had people come to me and they don't need a business coach. They need a mindset coach. They don't need a business coach. They need a health coach. They don't need, you know what I mean?

Colleen Biggs: And like, I'm going, I know when people and I do this. Thorough application and questioning process, because I really need to know that they're the right client, especially because my client pool is, is so small at this point because of working with the franchise that I'm extreme grandchildren. It's not because of them, but we're building the franchise because of them.

Colleen Biggs: I'll just tell you that for sure. So we can leave it behind. But, uh, but I will tell you that, you know, I, I need to make sure. I'm at a point where I need to make sure, and I have been for years, that that is the right client for me and that I'm the right client for them. So if I don't feel like we have that energy, I'm just going to say, I don't think this is right, or it's not going to work.

Colleen Biggs: And then I've even had, you know, individuals work with me for a small period of time. And then, and then I watch them go spend their money and doing all this. And I'm just like, Oh my gosh, what happened? Like, what are they? It's almost like you just see them spin out of control. The biggest, biggest issue I see is someone that's a new entrepreneur.

Colleen Biggs: So like, Oh my gosh, that shiny thing. And Oh, someone tells me I have to go do that. And then I have to go do that. Now I have to go do this. And they spend all their money doing all this crap. And then they're really not focusing on the things that matter to build the business. I mean, my hopeful must be as like, Did you generate any money yet?

Colleen Biggs: Have you generated any money? Did you generate any income? And they're like, no, but I have to fix my website. I'm like, okay, screw the website. Go generate some income, something like you've got to generate income. That to me is the easiest, fastest path, right? Always to building confidence. Now you have more money to pour into the business to do more things.

Colleen Biggs: You've got to go generate the money. And I just can't we 

Erin Marcus: all. What I call it is because I have all the empathy and were in the world for these situations. I've fallen to those situations like, right? And so I have all the empathy. I think what happens is we are susceptible to buying into somebody else's dream and not stopping to really know.

Erin Marcus: And this is like you said, you need a life coach for really know. Is this our dream or are we? Were we susceptible for some reason to the story and the outcome they were offering? 

Colleen Biggs: Yeah, that happens a lot. I see that happen a lot. And I have spent tens and thousands of dollars on mistakes. Yeah, 

Erin Marcus: I mean, and, and you learn from them.

Erin Marcus: So I absolutely think there's a, a blessing in all of it, right? You learn from it, you learn from it, learn from it. Hopefully you do it less and less and less. Um, but yeah, I mean, it, it really is. It's a challenging side of the business. 

Colleen Biggs: So Erin, when you work with your clients, do you work with them like on a customized level?

Colleen Biggs: Everything's customized. Yeah. See, I'm the same way. Because I 

Erin Marcus: don't believe, that's my whole thing that I, this is the big, as a business coach, you'll get this. Stop trying to solve every business problem with a marketing tactic. Right? And so people buy a tactic, write a book, none of the tactics are bad by the way, you just don't know if they're right.

Erin Marcus: Write a book, become a speaker, create a funnel, like any of them, whatever they are. And they're all great, but are they right for you? And are they right stage of your business? And what happens is, it's got to be strategy before tactics every single time. And so, What is the outcome you're trying to create and then backfill it with the 

Colleen Biggs: tactics that'll get it there.

Colleen Biggs: I agree with you. I asked that question cause I knew you would say that Aaron is like the perfect person for anyone listening that has a business. So I'm just going to be honest that has a business to hire because you're going to take their situation where they're at. I always say to my clients, I meet you where you're at, right?

Colleen Biggs: Where are you, what's happening and what worked for me doesn't mean it's going to work for you, right? Because. You know, I could sell milk to a cow. Someone might not feel very comfortable doing that. To me, it's just a regular conversation, right? 

Erin Marcus: I didn't get on stage. Well, and here's a perfect example. I can get on stage in front of a thousand people and have the time of my life.

Erin Marcus: I hate posting on social media. Oh, 

Colleen Biggs: but you know what I, but I, but I'm past, right? I do wish I wish could have someone follow me around and write a video, right? I do my, that's what I did. That's what I basically 

Erin Marcus: did for me, is I, I put it all on YouTube because now I can just talk. I just created a fake stage, 

Colleen Biggs: which I love, so I, I think it's important for us to remember.

Colleen Biggs: To build a circle of people around us, that support system, uh, whether it's mentors, whether it's coaches, whether it's friends, whether it's whatever is in that social capital bucket for you, constructed the way you want it, the feed that you see constructed on your social media, the people you want to be connected to construct it.

Colleen Biggs: Don't follow the people that maybe started following you or, or Whatever, like unfriend people that you don't want to have in your feed. I've had people friend me and I'm like, Oh yeah, I'll be their friend. Then all of a sudden they started messaging me like five times over on Facebook right away. And I'm like, out blog, 

Erin Marcus: right?

Erin Marcus: There's a reason my TikTok algorithm knows it's baby goats. And I'm like, I'm on it Springs, right? So I'm on baby watch for farms and rescues across the country. It's amazing. Mine are all comedians. Yes. I want to get on 

Colleen Biggs: TikTok to laugh. 

Erin Marcus: Right. It's comedian. Yeah. Dancing. Yes. Like world of dance, like real dancing.

Erin Marcus: Yeah. I'm amazed. This is so, they're so impressive. And um, did you watch the world of dance? I have. When it was on? Yeah. 

Colleen Biggs: I've seen. We loved that show. My husband was like, why are they not coming back with another season? This 

Erin Marcus: is, I'll, I'll, I'll land with this. You're going to laugh. And then we got to tell people how to get ahold of you.

Erin Marcus: Okay. One of the things that I say to myself. When I'm, you know, when I find myself procrastinating, which for me is how fear manifests, right? So it's got to be something if I'm not, I'm a lot of action. So if I'm not taking action, there's something going on. And the thing that I say to myself, if that 15 year old kid can get on the voice, I can do this.

Erin Marcus: That's gotta be horrifying. 

Colleen Biggs: And it's, I don't think it's as much of the eight year old because they don't really have, they don't even get it up yet. So it's not the littlest ones. No, they don't like whatever mom and dad told me to come out here. It's the 15 year old. It's the 25, right? Yeah. Yeah, I know.

Colleen Biggs: That's crazy incredible, but I don't think any of them would get out on a stage of a thousand people like you and I and give a signature keynote, right? Oh, and it's, 

Erin Marcus: you know what? Your desire for the outcome has to be greater than your fear 

Colleen Biggs: of 

Erin Marcus: the thing. 

Colleen Biggs: I mean, that was perfect. We could just leave it on that.

Colleen Biggs: All right. We'll do more. 

Erin Marcus: Keep just going because this is awesome. I think it's really important. And, um, how do people get ahold of you and continue this conversation? 

Colleen Biggs: I talk a lot about people building their Google resume because when you do what we do as entrepreneurs, you don't have a resume, you're handing someone to get a job, right?

Colleen Biggs: So people are soft stocking you all over the place on every channel you're on. To find you to see what you're doing. They're not like calling bigs. net and going to my website. That's usually not what they're doing. They're like calling bigs on Google. What happens? What pops up? Right. I used to have four things out there.

Colleen Biggs: Now I've like six pages and all the other calling bigs, like. Disappeared and you can't find them at all. So I always tell everyone like you can Google me. I'm two L's two E's two G's. It's easy, but it might be quicker just to go to Colleen Biggs. net. If you want to like read more about me, connect with me, maybe even like attend a free event online or see what I do or anything about my community, you know, get my podcast.

Colleen Biggs: Also, I would say on, you know, YouTube. I love YouTube. Anytime you Google anything. YouTube's got mad algorithms like the first thing that pops up is LinkedIn and YouTube and all those videos So, you know, I've got a lot of videos out there promoting so many amazing individuals and what they do and I think it's important that we continue learning from others because if learning is Beneath you then leadership will always be beyond you 

Erin Marcus: 100%.

Erin Marcus: Oh, that was amazing. We'll do round two and just talk about that.

Erin Marcus: Thank you so much for hanging out with me today and spending time and having an open, honest conversation that I know, I know, I know will help people. 

Colleen Biggs: So thank you. We will never get anything done if we hung out together. I know, there's certain people, like if we live near each other, no. You'll be like, I can't talk to you right now.

Colleen Biggs: I've got to do my work. No, you can't come over because I won't get anything done for the next two hours. You won't get anything done. Awesome. You're amazing. Thank you so much. Thanks, Erin.